盛世美颜

盛世美颜包装设计

创意总监◯ 文成武↖字体设计◯  洪美玲↖创意团队◯  新泉↖插画图形◯  小翟↖后期出图◯ 一册品牌


设计背景 

杨家有个女儿刚刚长大,十分娇艳,养在深闺中,外人不知她美丽绝伦。天生丽质、倾国倾城让她很难埋没世间,果然没多久便成为了唐明皇身边的一个妃嫔。她回眸一笑时,千姿百态、娇媚横生;六官妃嫔,一个个都黯然失色。春寒料峭时,皇上赐她到华清池沐浴,温润的泉水洗涤着凝脂一般的肌肤。杨玉环在杨家妙龄时日,面色略为雀斑,颈纹明显,略为肚腩,后因用一种药膏,经查实用了一种药膏,即为今天的盛世美彦,杨玉环肤色吹弹即破,肤如凝脂,冰肌玉骨,面若桃花,晶莹剃透, 白纸若曦。盛世美彦的药方从唐朝经过几十代人的祖祖相传,流传今日即为盛世美彦推出。

设计理念

形象采用唐朝杨玉环的形象,整个设计的感觉体现出唐朝盛世的色系。让整个包装柔美,协调大方。

↖Design background

The Yang family had a daughter who had just grown up. She was very beautiful and was raised in the boudoir. Outsiders did not know that she was extremely beautiful. Her natural beauty made it difficult for her to be buried in the world. Sure enough, she soon became a concubine beside Emperor Minghuang of Tang. When she looked back and smiled, she was charming and charming; all the concubines of the six officials were eclipsed. In the chilly spring, the emperor granted her to bathe in Huaqing Pool, and the warm spring water washed her creamy skin. When Yang Yuhuan was in her prime in the Yang family, her face was slightly freckled, her neck lines were obvious, and she had a little belly. Later, she used an ointment. After investigation, she used an ointment, which was today's Shengshi Meiyan. Yang Yuhuan's skin was as delicate as a blow, her skin was as smooth as cream, her skin was as white as ice, her face was like peach blossoms, her face was crystal clear, and her face was as white as the sun. The prescription of Shengshi Meiyan has been passed down from generation to generation since the Tang Dynasty, and it is now Shengshi Meiyan.

Design concept

The image adopts the image of Yang Yuhuan from the Tang Dynasty, and the whole design reflects the color scheme of the prosperous Tang Dynasty. Make the whole packaging soft, coordinated and generous.


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