创意总监◯ 文成武↖字体设计◯  洪美玲↖创意团队◯ 一册品牌

我们在解决一个企业的问题，不在纯粹的追求视觉的美观性，而是帮客户建立一种设计的视觉系统，这种系统不会因为载体制约发生了变化，客户为一家做特种纸的公司，我们的思考路径是根据纸张的厚度和颗粒构建一种设计语言&视觉系统 纸张从薄到厚通过线条的粗细，字体粗细来编排设计 纸张颗粒的大小通过文字语境关系错位来编排设计。

↖When we solve a company's problem, we are not pursuing pure visual aesthetics, but helping customers build a design visual system that will not change due to carrier constraints. The customer is a company that makes specialty paper. Our thinking path is to build a design language and visual system based on the thickness and particles of the paper. The design is arranged from thin to thick through the thickness of the lines and the thickness of the font. The size of the paper particles is arranged through the dislocation of the text context.