创意总监◯ 文成武↖字体设计◯  洪美玲↖创意团队◯ 一册品牌

外师造化 中得心源↖↖↖“山海经”字体原型来自中国书法大家的作品集，那么通过转译回到当代的语境下重新表现他,那么这也是我们山海潮创的初心,让山海经唤醒东方神韵,探寻山海经的新生。

返本开新 返本开新↖↖↖如果把它放在文字语境中，那么“本”就是最原始的“元”，“开新”离不开“本”，做为创新的来源，离不开“元”，才能创新，才能开新设计。返本是最纯粹的东西，是心灵深处的根本。那么山海经中的神话故事放在今天任然会受到年轻人的青睐，但是语境转换我们需要对图形表现形式的转换。

以刀为笔   以笔为刀↖↖↖回到那个本源的地方，刀是书写书刻的工具，回到文字诞生的语境中它是伟大的，在那个语境中它有它自身优势而诞生的文字，我们需要对语境和工具的转换，不变是本源，变是边界。以刀为笔复刻了文字，需要用当代语境下的工具来学习刀为工具的所长之处；在当代语境下是以当代的工具像刀一样直击灵魂。

↖Learn from nature and get the source of the heart↖↖↖The prototype of the "Classic of Mountains and Seas" font comes from the collection of works of Chinese calligraphy masters. Then through translation and returning to the contemporary context to re-express it, this is also the original intention of our Shanhaichaochuang, to let the Classic of Mountains and Seas awaken the oriental charm and explore the rebirth of the Classic of Mountains and Seas.

Return to the roots and create new things Return to the roots and create new things↖↖↖If it is placed in the context of words, then "root" is the most primitive "yuan", and "creating new things" cannot be separated from "root". As the source of innovation, it is inseparable from "yuan" to innovate and create new designs. Returning to the roots is the purest thing and the root of the soul. Then the mythological stories in the Classic of Mountains and Seas will still be favored by young people today, but the context conversion requires the conversion of graphic expressions.

Using a knife as a pen   Using a pen as a knife↖↖↖ Return to the origin. The knife is a tool for writing and engraving. Returning to the context where the characters were born, it is great. In that context, it has its own advantages. We need to transform the context and tools. The unchanging is the origin, and the changing is the boundary. Using a knife as a pen reproduces the characters. We need to use tools in the contemporary context to learn the strengths of the knife as a tool; in the contemporary context, it is to use contemporary tools like a knife to hit the soul directly.